079 - Your personal brand - What they say when you leave the room

Have you ever spent time thinking about your personal brand? The concept of a personal brand might sound a bit superficial. At first blush it trivializes character in favour of an image. I shared many of those views for many years. So, this week, I invited Debbie O’Connor to convince me otherwise. And I have to say she did an excellent job. Debbie is a ….. In this conversation Debbie shares with us the importance of personal brand. And she makes the case that a personal brand runs much deeper than simple image management. She also gives away her secrets including the five steps to better understand their personal brand. Follow along, ask yourself these questions, and see if you are convinced.