#08 Do-Gooders

from The Findings Report · host Molly Schreiber and Larry Vincent

Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC professor Adlai Wertman provide insights and answers. More information and links in the episode guide.

Episode metadata supplied by the publisher feed · Published Feb 20, 2018

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#08 Do-Gooders

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