#08: Driving organic app growth at HER through experiments with Jakub Chour (Growth at HER app)

In this episode, I had the pleasure to interview Jakub Chour who is driving growth for HER app (a FLINTA dating & community work). We discuss his team's approach to leading organic growth initiatives & his learnings from various product growth experiments. Our guest for this episode is Jakub Chour, a growth expert with over 5 years of experience helping apps drive growth through various methods including SEO, Subscription pricing, app store optimization (ASO) & more. We discussed various topics during this conversation & you can find some of the key topics below: Being a T-shaped marketer: Jakub is truly a T-shaped marketer with experience spanning across UA, SEO, CRM & Paid marketing. Individual growth contributor vs people manager: Jakub's recent decision to move away from being a people manager and rather focus on being an individual contributor for Growth. Driving Organic Growth for HER app through the minimum shareable product (MSP): Jakub describes their team approach of focusing on organic growth channels & finding avenues of growth with a minimum shareable product concept where the team is building web apps to drive brand value outside of its app use-case. We also talk about the various smoke tests that the team runs to validate these growth ideas. Why it might be wiser for growth teams to focus on a sophisticated win-back journey vs trying to build a churn prediction model or a likelihood-to-buy model? Finally, we wrap up with Jakub's tip for opportunities & traps for app growth. If you enjoyed this episode, please consider leaving us a review or following the podcast for more content on LTV & Subscription app growth. Tags: organic app growth, subscription growth, T-shaped marketer, CRM. Relevant resources: HER app Jakub's Linkedin App Growth Strategies from Fabulous and HER How iOS 14.5+ impacted Paid Ads Revenues App pricing optimization guide by Jakub What Growth management tools should you use?