08. Effective Marketing Management, an interview with Amanda Daniels-Allen

Why is it, that despite us all knowing and understanding that Marketing is a key element to every successful and progressive business. So many business owners get marketing completely wrong! Don't get me wrong, its a minefield out there these days of what to do, where to do, when to do, how to do, in order to build that infamous Know Like Trust with your Ideal Target Client audience, sufficient that they not only move from window shopper to purchasing something, but that they become a regular returning client and an avid FAN of who you are and what you do! Today's podcast we have a real treat, as its another SPECIAL GUEST edition. Our guest today has worked in Marketing for over 20 years. Starting out as a Graphic Designer, and then attending a course entitled "How to build the internet". She has subsequently built websites for some of the largest companies on the country, (including Tesco, Wedgewood, PC World, Gadget Master and Liverpool FC to name but a few). With a particular speciality in 'Customer Journey' (originated from having been born into International 5* service, and with it an eye for detail to a level I've never even seen before. Grab a pad and pen, for MANY of the golden nuggets shared here today in an extended episode, as we interview Amanda Daniels-Allen on: Why most people are measuring their Marketing ROI incorrectly The 6 M's of Effective Marketing  How doing the right things in the wrong order, is as bad as not doing them at all! Marketing in 2021 is going to take on a whole new level of complexity and competition. This really is an episode you don't want to miss if you want to GET AHEAD and BE SEEN by the RIGHT PEOPLE for the RIGHT THINGS in 2021. Further details about Amanda can be found by visiting: https://www.koogar.co.uk/ The Marketing Oracle she mentions in the podcast can be found here: www.themarketingoracle.co.uk