08.这可能是安福路最松弛的品牌了,我慕了|cottee创始人专访 episode artwork

EPISODE · Jan 4, 2025 · 50 MIN

08.这可能是安福路最松弛的品牌了,我慕了|cottee创始人专访

from 大于客厅

主播:jacky大于嘉宾:王琛 cottee香氛 品牌创始人从上海社区咖啡老炮到勇闯安福路的香氛品牌创始人,连续创业者王琛(老王)是上海精致小商业发展的参与者和见证者。她创立的cottee,凭借皮搋子造型咖啡味道香薰出圈,又凭借“耍小牌”、“我有伞哈哈哈”等有趣文案持续受到关注。4年来,在安福路开出线下慢闪店、成为陆家嘴咖啡节特别合作品牌、推出全新旅行者香、入驻安福路“話梅X气味上海”慢闪店、推出爆款棒棒糖香氛……坚持用松弛感和消费者交朋友,让cottee成为时髦香氛品牌中最有趣的一个。本期和老王一起聊聊松弛小团队入局香氛4年的苦和乐,以及她眼中安福路是否还是小众时髦品牌做经营和公关活动好选择。00:01:40 如何从社区咖啡转到香氛赛道00:04:00 为何选择咖啡味道开始做产品00:07:10 走运,第一次去世界顶级香料实验室做咖啡00:14:05 醇正的咖啡味道香氛其...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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08.这可能是安福路最松弛的品牌了,我慕了|cottee创始人专访

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