#080: Building a Stronger Brand

We’re diving deep into marketing, branding, and advertising. We cover topics like the marketing hourglass, why advertising doesn’t work for CrossFit affiliates, creating talk triggers, and understanding your three uniques. [[]---[]] Chasing Excellence is an audience-supported project. To go deeper & to help us do even more, consider:· Subscribing to our newsletter to get our free posts and upgrading to our Chase Club to receive exclusive content.· Grabbing one of our books: Chasing Excellence, Unlocking Potential, or The ABCs of Being Happy & Healthy.· Supporting one of our fantastic show sponsors. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.