#080: Jason Budsock - Animal at Universal Nutrition

https://blog.priceplow.com/podcast/jason-budsock-animal-080 In early January of 2023, we kicked the year off right by hosting Jason Budsock of Animal at Universal Nutrition on the PricePlow Podcast. Many know Jason for his two decades at Animal - He's JDawgXL in the forums and on Instagram, and is the Vice President of Products at the company. In this discussion, we talk about Animal's legendary past, the incredible product launches over the past year (see them on our Universal Nutrition news page), and what they have coming for us in 2023. We reminisce about The Cage, and Jason explains how they were the original EAA supplement, released in the early 2000s after following two studies published in 1999 and 2000. Some changes are coming to Animal Pak, a new value Whey Protein is on its way, and far more. TIMESTAMPS: 0:00 - Introductions 4:30 - 2006 Produc: Animal Flex and Animal Omega 5:15 - The Animal Brand 6:45 - The Legacy of @UniversalUSA on Instagram 7:45 - Animal was the original lifestyle brand 10:00 - Animal provides an experience 13:00 - Flavor technology over the years 14:45 - Universal manufactures its own supplements 17:30 - Product development: listening to the customer base 20:30 - Some future product hints 23:15 - Old school but still ahead of the curve 25:30 - The Universal / Animal Demographic 28:00 - THE CAGE 38:30 - Bodybuilders and Powerlifters 40:00 - Where does Animal move forward? 43:00 - Any more product leaks? 48:00 - Responding to 2020 in creative ways 51:30 - Animal Nitro: The original EAA supplement Subscribe to the PricePlow Podcast: https://blog.priceplow.com/podcast