080: Scott McKain - How to Create Distinction When "Great" Isn't Good Enough to Grow Your Business

Scott McKain is a keynote speaker, author of several books including Create Distinction, and the Founder & CEO of Distinction Institute. Scott discusses with Dr. Norton on how you can serve your clients in a distinct way, which keeps them coming back for more. How do you differentiate yourself in a very saturated market? Why should you make an effort to stand out? Listen to Scott's fantastic interview for key lessons, examples, and answers to these questions.   Key Takeaways: [2:45] Who is Scott McKain? [5:20] What are the three destroyers of differentiation? [8:45] Familiarity breeds complacency. [11:00] We unintentionally put our business on a downward spiral when trying to compete with others. [12:35] Consider finding a younger mentor than you. The world is changing rapidly. [13:15] We have to treat acquisition with the same intensity as retention. [17:25] You got to where you are today by taking a risk. [19:00] What are the four cornerstones of distinction? [24:45] If you're creative in one section of your business, the marketplace will assume you're an innovative organization. [26:00] What happens if you're not creative? [32:30] What does it feel like to do business with you? [35:25] Scott does a quick recap of the four cornerstones of distinction. [39:15] How can you create passion through being different? [44:20] Mindfluence challenge of the week.   Mentioned in This Episode: www.scottmckain.com www.distinctioninstitute.com Create Distinction by Scott McKain Project Distinct Podcast www.mindfluencerevolution.com The Mindfluence YOUniverse Free Webinar by Mindfluence Revolution Email Mindfluence: [email protected] Schedule a free call: www.meetme.so/mindfluencerevolution Email Dr. Norton: [email protected]