0807 | How Successful Organizations Respond to Customers with Josh Seidan

Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Over the course of 25 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile software development environments. Josh is the co-author of two books, both in collaboration with his writing partner, Jeff Gothelf. Eric Ries called their most recent book, "Sense & Respond," "A crucial framework for the modern world of business.” In this interview, we talk about the role of leaders in engaging customers in ongoing dialogue that shapes new, competitive products and services.