081 - Building your Brand with Purpose with Lorraine Schuchart

Here's what we chat about in this episode:- Why your purpose is so important for your brand.- How to make your mission shareable.- Incorporating your purpose into your everyday messaging and content.Lorraine Schuchart, APR is the founder of Prosper for Purpose, the brand strategy and public relations firm she launched in 2013. The agency works with purpose-driven organizations to create a more just and sustainable world. Lorraine also works with entrepreneurs building "category of one" brands through her Peerless Entrepreneur program. Before launching her company, Lorraine worked in advertising and public relations, writing for brands including Jeep, Nabisco, Owens Corning, the Dana Corporation, La-Z-Boy, and the American Cancer Society. For 10 years, she led communications and PR efforts for an organization focused on social justice and service. Her experience also includes leading PR and community outreach for Jo-Ann Stores.Prosper for Purpose is a Certified B Corporation. B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems. Lorraine resides in Cleveland Heights, Ohio with her husband, portrait, and landscape artist Robert Hartshorn. They have two daughters, two dogs, and two cats.Connect with Lorraine: - IG: prosper4purpose- Purpose Guide: https://prosperforpurpose.com/Join the Crush the Rush Community -www.facebook.com/groups/crushtherushJoin the Crush the Rush Collective Mastermind in 2021- https://bit.ly/CollectiveMastermindI hope these tips help! Keep in touch!Leave me a message at hollymariehaynes.com or instagram.com/holly_marie_haynes