081 – Delivering a Shock and Awe Experience with Diane Campbell of Gratitude Goodies

Diane Campbell is the CEO of Gratitude Goodies, LLC. Diane has always had a passion for food and creativity. She recognized that a core value was missing in corporations across America … that was saying “thank you.” So she focused on the concept of building stronger relationships within businesses by expressing gratitude through delicious gourmet gift baskets. What started as a homebased business, today operates out of a 1,500 square foot facility. Gratitude Goodies, LLC has been providing meaningful ways to say thank you to clients in Atlanta and across the nation for 8 years. Diane is married to Dan and soon they will be celebrating their 28th wedding anniversary. They have three daughters, two grand kids, and a dog named Nugget. She enjoys cooking, travel, quilting, and sharing her business knowledge with other entrepreneurs. Business Inspiration Being a “foodie” was the initial inspiration behind Gratitude Goodies. [4:30] The original idea and the reason for change. [5:43] Candle Flickering Moments The drama behind purchasing another gift basket business [27:10] Business Building Insights Advice on being homebased and getting started in business. [7:43] The business plan discussion including budgets and social media plans. [8:44] Networking is the most important business building activity Diane does. [10:59] Why and how she moved out of her house to a production facility. [15:02] A full description of Diane’s staff and the responsibility breakout. [18:34] All about staying focused on the core business. [22:22] The importance of systems and her basket “build list.” [23:22] The Shock and Awe Experience. [30:30] Success Trait Tenacity and sticking to the plan is most important. “Do what’s right, even when it hurts.” [32:23] Productivity/Lifestyle Tool iMovie – It’s never been easier to make videos. Just choose the clips you want to use. Insert titles, add effects, and create a full soundtrack with powerful tools that are as simple as drag and drop. Valuable Book E-Myth Mastery by Michael E. Gerber Gratitude Marketing by Michael F. Sciortino Contact Links Website Facebook Instagram Twitter LinkedIn If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue