081 - Why do people underperform in Sales (or other roles)? Part 4 - Mindset

People underperform in sales (and other roles) for several reasons, in this podcast we will explore how mindset can be one of the biggest reasons why people underperform.  Sales can be easier than other roles to spot when people underperform given the metrics available but identifying the factors behind underperformance is not so easy.    What do we mean by mindset?  Our experience of psychology points to limiting beliefs and assumptions that cause people to get in their own way.  Mark Davies and Ricky Muddimer explore the topic in more detail asking how you can unlock the mindset of your people to free them up to perform.