082: Digital Agency Real Talk: Balancing Negativity In Copywriting With Caelin Aerin

Struggling to get clients to communicate their issues with copy? Not sure what they mean when they say that copy is "too negative"? Caelin has been there, and they talk to Say about why it's so crucial to have your copywriters engaged in the entire project process. Finding the exact right words when you can't quite articulate what you do is Caelin's speciality. They have a knack for seeing you, your customers, and the intersection where that perfect, precise, and compelling message lives.  Caelin's been writing since they were 10 years old when their cousin told them they had "no imagination". After spending 8 years in sales, they found copywriting in 2015 and haven't looked back — because the only thing better than writing a story that moves someone to tears is writing a piece of copy that moves them to buy. When they're not at work, you can find Caelin reading up on the epigenetics of trauma, yelling at their Tarot deck, and desperately trying to keep their houseplants alive (even the fake ones!). In this episode, Caelin dives into how negative is too negative when writing copy. They chat with Say about how to speak to the emotional challenges and barriers of clients without alienating them – and why active listening is so important to that process. Tune in to learn how to: Understand where your client is at in their user state of awareness Use copy to encourage your audience to make an informed decision for themselves  Help clients assess their content more effectively  Connect with Caelin at anansicontent.com.