082: Experiential Marketing and Extending the Brand Experience

Yoga classes at the grocery store? It sounds like a weird idea. But some supermarkets are making a play to transform themselves into a place where customers will want to hang out rather than just pick up groceries and go straight home. And they're getting creative with the idea. Some of them are offering fitness classes, wine bars, facials, child care, and even putting greens, to lure customers away from online stores. It's all part of a strategy to make the grocery store a social destination by creating experiences that can't be had online. It makes you wonder … Is this a smart idea? Or is it taking experiential marketing to the point of the absurd? That's what we seek to answer in this episode. Join us for the conversation (and quite a few laughs). Episode highlights: Rethinking your business model Adapting to customer mindsets Consistency and brand experiences Building a destination community Why yoga pants stink