082: Gina Horkey On Why the Customer Isn’t Always Right

Buckle up for another episode of The Online Course Guy – this time covering some topics that I’ve never discussed on my podcast before. Gina Horkey joined me recently for a fascinating discussion on the ups and downs of running an online course business. As a successful course creator, Gina has a wealth of ideas and perspective that is super-relevant to this industry "It’s not all about being the seller [or] all about being the buyer. It’s a relationship." -Gina Horkey It was awesome to hear Gina’s thoughts on online courses and how to handle the business side of things. I’m still mulling over what I learned in today’s episode, and I think you’ll enjoy what you learn, too! In This Episode, We Talked About: (2:56) How Gina first got started in the world of online courses (6:23) The evolution of her courses over time (7:40) Her existing content and what she’s currently working on (10:10) Balancing working on improving old content and developing new content (11:11) How Gina teaches email management processes (14:37) Helping VA’s and entrepreneurs connect with each other (19:02) Why Gina offers workbooks for sale separately from her courses (21:14) Her sales funnel structure and thoughts on scarcity (24:05) How Gina’s different course purchasing options perform (25:50) The pros and cons for Gina’s favorite tools for online courses (29:11) Her perspective on money-back policies (34:23) Considering different ways to handle refund requests (39:52) An unfortunate pet peeve: payment disputes (46:41) Gina’s recommendations for new course creators We covered a lot of ground today, so I hope you’ll drop me a line and let me know your favorite part of the conversation. See you next week for another episode of The Online Course Guy! Links Bonjoro Free Trial Gina’s Courses VA Finder Case Study on Email Management Thinkific   The Online Course Guy Pinterest VA Course SamCart Drip PayPal Stripe Piano in 21 Days