082 Malcolm Lemmons on Building Vetted Sports and the Rise of Sports as an Asset Class

Malcolm Lemmons is the founder of Vetted Sports, a premium platform and private membership network connecting sports investors and dealmakers.In this episode, Malcolm shares his journey from professional basketball player to building one of the most trusted voices in the sports business space. We dive into how he built credibility through consistent, high-value content, and how that foundation led to the creation of Vetted Sports.We also break down the evolution of sports as an asset class — including the rise of women’s sports, emerging leagues, and the growing role of athletes as creators and investors. Malcolm shares how Vetted Sports is expanding into a private network with curated events, co-investment opportunities, and direct access to deal flow.