082: The Great Chicken Sandwich War

Recently the chicken sandwich challenge was a craze that hit social media and the battle between Chick-Fil-A and Popeyes raged on. Looking at this example we see a strong example of marketing versus branding.

Episode 115 of the Freelance Jumpstart Podcast podcast, hosted by Nathan Allotey, titled "082: The Great Chicken Sandwich War" was published on September 13, 2019 and runs 12 minutes.

September 13, 2019 ·12m · Freelance Jumpstart Podcast

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Summary

Recently the chicken sandwich challenge was a craze that hit social media and the battle between Chick-Fil-A and Popeyes raged on. Looking at this example we see a strong example of marketing versus branding.

Episode Description

Recently the chicken sandwich challenge was a craze that hit social media and the battle between Chick-Fil-A and Popeyes raged on. Looking at this example we see a strong example of marketing versus branding.

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