#082: Why Most Founders Get Go-to-Market Wrong — Aaron Schwartz on Building Orita from Scratch

Aaron Schwartz has built and sold startups, advised 30+ founders, and helped raise millions. Now he’s back in the trenches as co-founder and president of Orita.ai - a platform helping brands fix email deliverability and segment smarter using AI.In this wide-ranging episode, Aaron opens up about the chaos of early-stage founding, what most people get wrong about go-to-market, and why he’s more focused than ever on building for durability, not just scale.This is a masterclass for any operator, advisor, or founder figuring out how to go pro without losing their mind.