083: A Low Cost Competitor is Killing Me…What Do I Do? {Part 1}

Things you will learn in this episode: How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways) What it means to say, "When they go low, we go high" What is a $100,000 email, and how do I get it? When it comes to premium pricing, why you need to show why you're worth it… What is the difference between premium pricing and premium packaging? The importance of asking the right questions so people can see the value of your product or service for themselves