#083 Constrafor CEO & Founder Anwar Ghauche: Talk to Your Customers Before Building a Product

While the construction business is massive, it’s also rather complicated. Fortunately, there are tech startups like Constrafor that are helping both general contractors and subcontractors streamline everything they do, completing projects and getting everyone paid faster. Constrafor is a construction procurement platform that handles everything from insurance to invoicing. While only started in 2019, Constrafor is already striving to become the primary end-to-end procurement platform for the biggest general contractors in the U.S. Constrafor CEO and founder Anwar Ghauche recently sat down with startup coach Roland  Siebelink on the Midstage Startup Momentum Podcast to discuss the journey so far. He shared some insight into how Constrafor operates, which is a little different from the average startup: Why it makes sense for Constrafor to use an indirect monetization method. The reason Constrafor spoke with potential customers before building a product. The importance of a sales team, even in a product-led company. How customer success at Constrafor is handled by everyone, not just one team. How Anwar handles employees who do not fit the values of Constrafor. Why Constrafor uses company-wide KPIs rather than team or individual KPIs.