083. How to Target Key Decision Makers for B2B

In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions.We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media.If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with.00:00 Intro04:29 Buying Roles07:55 SMB's vs Enterprise10:50 Messaging by Role13:58 Audience Targeting & ICP Lists20:39 Pipeline, Alignment, & Takeaways