083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian

For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies.Today’s show is the rare exception.Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are hundreds of thousands of URLs across several domains in the Atlassian family.So … technical SEO is a really big deal.Kevin went in-depth on topics such as:How they use log file analysis to boost rankingsTheir process for cleaning up low-quality contentTactics to improve the internal link structureHow to promote SEO education internally within a large 2,000+ person company.How they measure and track SEO success in a company with NO sales team and where organic traffic is responsible for 50% of their product sales.Kevin also answered lots of questions from listeners on TwitterEnjoy!SponsorsBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeTools MentionedSEMrush <– 15-day free trial linkBuzzStreamConfluenceOnCrawlDeepCrawlBotifySearch MetricsGephiSEO ClarityAhrefsJiraAsanaTrelloEvernoteArticles, Resources & Links MentionedHow To Rock SEO in a Machine Learning WorldAll listener questions asked on TwitterThe Power of StoryKevin’s Question About In-House SEOsHow Startups Should Do SEO (Not discussed in this episode, we’ll discuss in round #2)Twitter List of ALL Experts GuestsHow to Overcome Obstacles as an In House SEOFind Kevin & Atlassian OnlineKevin on TwitterKevin on LinkedInAtlassianThe post 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian appeared first on Evolving SEO.