083: The Principles Of Ethical Marketing With Margo Aaron

We spend a lot of time talking about new trends in marketing, but sometimes it's important to go WAY back to learn new lessons. On this episode of the podcast, Margo Aaron takes us back in time to examine both old and new trends.  Margo Aaron is a writer, recovering academic, and accidental marketer. She's the co-host of the popular YouTube talk show, "Hillary and Margo Yell at Websites (#HAMYAW)," which was named one of the Top 7 Marketing Shows of 2019.  Margo's writing has been featured in Inc, Entrepreneur, The Observer, ThinkGowth, HubSpot, Copyhackers, Thought Catalog, Thrive Global, and Business Insider. Her website, That Seems Important, was named one of the Top 100 Best Websites for Writers by The Write Life. Today, Margo teaches classes on modern marketing, ethical sales, and persuasive copywriting — including Honest Selling Secrets: How To Be Good At Sales Without Compromising Your Ethics (with over 3,100 students and over 125 positive reviews) and The Copy Workshop (built with Seth Godin for the Akimbo platform). Margo is a proud graduate of Emory University (BA), Columbia University (MA), and Seth Godin's altMBA, where she won the prestigious Walker Award. You can find more about Margo and her courses on her website That Seems Important. In this episode, Margo dives into the difference between marketing and ethical marketing. She and Say talk about the history of marketing since the industrial revolution and how it's grown into a totally different landscape.  Tune in to learn how to: Be authentic in your marketing efforts Stand out against millions of competitors on Google  Establish care and trust with your audience  Connect with Margo at thatseemsimportant.com and on Instagram. Plus, check out her YouTube Talk Show by clicking here.