084: Brand Awareness with Events, Props and PR

Think about your colon health. This episode is about that. If you're 50, you know you're supposed to have a baseline colonoscopy about that time, right? Well, hats off to the makers of Nolan The Colon, a 20 ft. inflatable colon wending its way to a venue near you. Traditional public relations (PR) has always worked, but it got put aside during the onset of digital marketing. Now that we're in the post-social media era (where social media is no longer new and it's become integrated into the rest of the marketing world), marketers and public relations professionals need to be creative again and use the media tour, the event strategies, and the unique to entice consumers to pay attention. It's all about clutter right now, and when an event strategist uses good old public relations, hat's off! Jayme Soulati is a veteran PR professional and John Gregory Olson is a digital marketer who integrates all the blended marketing into his campaigns. Together they are The Heart of Marketing, and this podcast would not be alive and well without you. Listen in for ideas you may want to consider for your business, whether or not it's health oriented or not. Because, consumers like a walk through a polyp-littered colon, right?