084: Decoding The Mysterious World of Analytics w/Simo Ahava

On today’s show!The problem’s with bounce rateTracking content like a productWhy most people don’t understand what a session isThe myth of the ‘non-technical’ marketerListen Now!SponsorsBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeTurbocharge Your SEO w/These Google Analytics ReportsShow Agenda & TimestampsSimo Ahava’s Technical Background [1:42]Brief SEO phase [3:03]What is a Google Development Expert? [7:14]Reaktor [8:56]What are they doing for HBO [10:27]Satellite that is being sent into space with Reaktor software on it [11:23]The Myth of the Non Technical Marketer Article [13:54]Motivation for the Article [14:14]Technical versus Non Technical [16:22]How much does it apply to someone like a copywriter or doing PR, social media? [18:59]Ryan Hoover and Patrick McKenzie thoughts on Non Technical Marketing [22:21]Thoughts on Forbes article [27:39]Thought’s on Jamie Steven’s Every Marketer Should Be Technical article [30:12]Meaningful Data talk – plug and play analytics [34:22]Importance of understanding definitions [37:28]What is a session? [38:38]How to better make sense of sessions [41:05]Measuring content like it’s a product [43:40]How to measure user metrics- how well is your content consumed versus a competitor –   [47:48]Bounce Rate is a terrible metric [49:15]Is there a way to measure a comment on a blog post as a conversion metric? [52:41]How to show the value of content to clients as it relates to their business goals [55:36]Do segments mess with the sample data? [57:46]How people can become more technical [59:47]What is Google Tag Manager [59:57]Resources to learn GTM [1:01:53]Google Analytics Add-Ons for Docs [1:03:57]Other ways people can become more technical & importance of JavaScript [1:06:22]Personal Branding- What helps Simo stand out and cause the 1,000 monthly search results for his name [1:08:33]What is next for Simo [1:13:03]Where can you find Simo online [1:15:13]Tools MentionedGoogle Tag ManagerSEMrush <– 15-day free trial linkArticles, Resources & Links MentionedGoogle Developer ExpertsThe Myth Of The Non-Technical MarketerRyan Hoover’s TweetPatrick McKenzie’s TweetForbes article on the Technical MarketerMoz: Every Marketer Should Be TechnicalPlug and Play Analytics [Simo’s Presentation Video]Analytics 2.0 – Book by AvinashTracking Content w/Enhanced eCommerceWhy Content Does Convert (my article on Drift)How To Track YouTube Videos with Google Tag ManagerHow To Track SoundCloud Plays with GTMiPullerank Guide to GTMGA Add-Ons for Google DocsFind Simo OnlineSimo’s website and blogSimo on TwitterSimo on LinkedInReaktor Company SiteThe post 084: Decoding The Mysterious World of Analytics w/Simo Ahava appeared first on Evolving SEO.