#085: How Sydney Karmes-Wainer Turned Instagram Recipes into a Cult Snack Brand

Sydney Karmes-Wainer is the founder of French Squirrel, a cult-favorite snack brand built on hormone health, gut-friendly ingredients, and showing up authentically both online and off.She started by posting recipes on Instagram. Five years later, she’s running a fast-growing CPG company, educating her audience on wellness, and selling out her products at launch.In this episode, Sydney gets candid about what it actually takes to build in public. She opens up about pricing psychology, walking away from conventional advice, the loneliness of solo entrepreneurship, and how one conversation with Andrew Huberman reminded her she’s on the right path.