#085: Todd Spear & Katie Emerson: Nutrition21 at Summit 2023

https://blog.priceplow.com/podcast/todd-spear-katie-emerson-nutrition21-085 In February of 2023, NutraIngredients-USA held the Sports & Active Nutrition Summit USA in San Diego, CA. This three-day event features expert presentations, panel discussions, and networking opportunities for everyone in the active nutrition industry. Colloquially referred to as just “Summit” to industry insiders, this has become one of the most high-powered networking events in the industry. It’s filled with both business leaders and nutritional science experts, providing a perfect cross-section for PricePlow’s followers. We maintained tradition by recording another podcast with the Nutrition21 team — Todd Spear (Sports Nutrition Category Leader) and Katie Emerson (Manager of Scientific Affairs) — a sponsor of PricePlow and the Summit. This is a follow-up to a previous PricePlow Podcast episode (#075) from SupplySide West 2022, and continues the conversation forward. Katie tells us about the presentation she delivered, and the team dives into hot industry topics and Nutriton21’s well-known dietary supplement ingredients like Nitrosigine, nooLVL, Chromax, and Velositol. You can watch on YouTube below, or listen on your favorite podcast app in our audio feeds: https://www.youtube.com/watch?v=O4AwUGKfTzI Todd Spear & Katie Emerson #2: Detailed Show Notes (0:00) – Introduction (1:45) – Katie Emerson’s Presentation for Nutrition21 at Summit West (4:30) – Leading industry ingredients using the “gold standard” (6:00) – Todd’s supporting formulation (8:15) – PreRace – Do Endurance athletes want pump? (9:00) – The shift from sports nutrition to active nutrition and lifestyle (11:30) – ProSupps Hyde at Walmart – Mass consumer (FDM) (14:30) – It all started with less efficacious products… (15:45) – Interest in Mechanisms of Action (18:00) – Formulating for the 5 million (21:45) – Velositol on Howard Stern (25:00) – Todd’s N=1 Experiment with Velositol (30:00) – Chromax: The Chromium Workhorse (33:00) – The Placebo Effect (40:45) – What is an “average person” for a study anymore? (49:00) – Katie’s presentation: products that cross categories (51:00) – Lustriva (skin care ingredient) (56:00) – Closing up and general conversation