085: Why You Need a Funnel

2018 is almost at an end, but I’m here with another episode of The Online Course Guy! This time around I had the pleasure of speaking with Karen Campbell, an online course enthusiast who’s taken what she’s learned over the years to create her own successful art courses. Karen’s entering a new phase of her business strategy, so it was really neat to catch a glimpse of what that looks like and what she’s planning. "Record everything and figure out how to edit it later." - Karen Campbell I really enjoyed my conversation with Karen and hearing about where her online courses are headed. There was a little something for just about everyone in this episode, so I hope you enjoy listening in! In This Episode, We Talked About: (2:28) How Karen got into the world of online courses (5:11) The first steps she took and new skills she needed to develop for her first course (7:19) Thoughts on how initial hurdles can deter new course creators (7:46) Karen’s first videos and how her content has changed over time (9:37) The importance of finding a niche (12:05) What Karen wish she had known about funnels (16:06) Social proof and demonstrating product value (18:41) Where Karen’s traffic comes from (21:05) Getting started with funnel strategies (23:08) Her Amazon offerings and ways to leverage books as part of her funnel (26:12) Karen’s advice for new course creators Thanks for listening and learning along with me today. Stay tuned for another great episode coming soon! Links Bonjoro Free Trial Karen’s Website Piano in 21 Days The Online Course Guy