#086 Grwth.co’s Founder Mosheh Poltorak: Product Market Fit As a Journey, Not a Destination

There is a point for all startups when it becomes necessary to ask for outside help. Sometimes that means hiring a fractional CMO to help get the go-to-market machine working. For startups in that position, there are consultants like Grwth.co available to help. Led by experienced founder Mosheh Poltorak, Grwth.co can provide fractional CMO services for startups while also having a plan to hand the reins to an in-house hire when the startup is ready.  Mosheh recently joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast to discuss Grwth.co and share insight from his vast experience as a founder. What does product-market-fit actually look like for startups? Why product-market-fit is an ongoing journey rather than a destination. How product-market-fit is different for B2B and B2C. Why product marketing is a critical part of early startup success. The importance of founders understanding their organic growth. The ideal timeline and situation for startups to work with a fractional CMO.