086: Influence Marketing, Yesterday and Today

This episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati explores the circle of influence, that old-new buzzword coming back and remaining in vogue. Back in the day, when social media was nascent, Klout took control of influence. Then folks began to dissect this gamification as foul. Triberr roared with bloggers and an influence program that paid bloggers to write for startups and brands wanting more clout. Kred was born to compete with Klout, and ohmygoodness, each of these three still exist but are mere shadows. Then Facebook reared its _____ head (you fill in the blanks), to adjust its algorithm (surprise!) again by putting friends and family first at the chagrin of publishers. What that means is the need to develop an influencer campaign. If you'd like to learn more about what that looks like or even means for your business, listen in. We'll take a look at: 1. Vetting an influencer 2. Disclaimers for influencers you hire 3. What does influencer mean, really 4. Some tips on launching such a campaign 5. Why you may consider it