086 - Shaun Bergin & George Koutsioufitis Creating A Fun, Professional Business Culture

Shaun Bergin and George Koutsioufitis are the owners of Fairfield Podiatry in Victoria, Australia, and they have created a podiatry business overflowing with professionalism, fun and a business culture that would make many podiatrists envious. I first noticed they were different when I came across their website, and from that point, I knew I had to have them as guests on this podcast. Today we discuss: How and why they develop a friendly website, unlike many other podiatry websites. The importance of making sure their website was a representation of who they were. Boring was not an option. Partnerships Why George thought Shaun was going to be the right business partner. He acted like a business owner before he became the business owner. Sharing the same values Having the right work ethic Being part of the International Medical Team at the 2004 Olympics in Athens What to look for when you're employing someone else. They've got to be there right fit. Part-time employees are never 100% invest because their mind is in more than one place. Don't try and fill a void with anyone; you're best to plan ahead BusinessLessons Things take much longer to implement than expected. It much harder to get the team on the same page as you when changes a made. The power of spending time together as a team and telling stories. Final Tips Explore the different options and pathways available to you when you graduate. Work out what you like and works for you; this will keep you in the profession. There are still a few too many podiatrists that don't look outside the box, and they make the profession boring and not that great for new graduates to work with. You need to think outside the box and make your work interesting and expose yourself to as many areas as you can in podiatry so you can think laterally. You need professional and personal development. Ask yourself, why do you want to be a good podiatrist? You may find out podiatry is not for you and you should be doing something else. If you have any questions after listening to this episode, please send me an email at [email protected] Facebook Page & Group Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world. Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners, and where I add my business and marketing videos. Podiatry Business Coaching & Mentoring If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business. Marketing - You need to have a proper, well thought out strategy Systems - You need systems that will support both your marketing and your team. Team - You need to develop a culture that makes your life easier, not harder Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits. Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle. If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at [email protected], and we can set up a Zoom Call and have a quick chat and see where I can help. Newsletter & Events Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am. My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository. Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. If you enjoyed this episode you might also enjoy: Episode 40 - Dr Michael Graham The Entrepreneurial Podiatrist