EPISODE · Apr 20, 2026 · 1H 26M

#087 - So hirest du A-Player mit Jan-Lütje Thoden

from Marketing Minds - Die brillantesten Marketer durchleuchtet - Mit Niko Alexander Osenberg

"You can't teach hunger."Genau da fängt gutes Hiring an. In dieser Folge spreche ich mit Jan-Lütje Thoden, einem der gefragtesten Recruiting-Köpfe im Coaching-, Beratungs- und E-Com-Space.Wir reden Klartext darüber, warum die meisten Unternehmer beim Einstellen die falschen Leute wählen, wie du A-Player im Lebenslauf erkennst und wie du Stellenanzeigen schreibst, die wirklich konvertieren. Dazu: der komplette Avatar-Prozess, LinkedIn Active Sourcing, Mikrotests im Bewerbungsgespräch und wie KI das Recruiting gerade verändert.Jetzt reinhören.Timestamps00:00 Intro01:40 Die 3 größten Fehler im Hiring02:55 Der perfekte Avatar für deine Stelle05:01 Woran du eine gute Firma im CV erkennst10:04 Persönlichkeitstests und 16 Personalities16:16 Warum der Lebenslauf alles verrät22:38 You can't teach hunger34:35 Probetag statt Probearbeit40:43 Employer Marketing statt Employer Branding01:18:20 KI, Recruiting und die Zukunft

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#087 - So hirest du A-Player mit Jan-Lütje Thoden

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