087 | Storytelling Your Brand with Ché Elizaga Castro

Do you ever wonder why you love a certain movie or a specific podcast? Maybe you’re thinking, “I don’t know. It’s just good!” (And hey, I’m with ya.) But there is a reason why you feel so connected and compelled to that specific content and it’s because of the story. . .  People fall in love with stories and then inherently with the people who are sharing them because ultimately, you see yourself. You can see yourself coming face to face with a situation, overcoming, and being triumphant in the end. Ché Elizaga Castro is a storyteller extraordinaire and in this conversation, she connects the dots between storytelling and marketing your business and so much more. We cover:+ The psychology behind marketing and selling+ What makes up a great story+ Figuring out what your brand story is+ Some “soft” rules or things to be aware of when it comes to storytelling+ The impact of a story+ Why people care about your storyConnect with Ché at comealive.co or on Instagram @comealive.co!If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!---For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/87---Been struggling to keep ALLL the things of your business organized? Honeybook is my one-stop software to track my projects, clients, invoices and more! Click here to start your FREE TRIAL and snag 50% OFF your first year, if you decide to sign up: feelgoodsocial.com/honeybook---What's your BRAND VIBE on Instagram? I've got a QUIZ for that!With our new fun 7-question quiz, I'll help you hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!TAKE OUR QUIZ HERE: feelgoodsocial.com/quizConnect with your host Kinsey: Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!) DIYwith.AI/Reels ---------------------------------------Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT. DIYwith.AI/Blueprint