087: What digital marketing tools can and should you be using?

My guest for this episode is Steven Aquiar. Steven is a broadly experienced digital marketer and founder of BlueWing and Good Goes Further. He has deep experience using paid media to drive positive outcomes for businesses and mission-driven organizations. Early in his career, Steven managed social media and audience development for independent and venture-backed publishing startups, where he cut his teeth as a one-person digital marketing department. Now four years into his consulting journey, he's worked with dozens of companies to grow and convert an audience throughout the entire marketing funnel. Steven has a BA from Brown University and is a Facebook, Google and HubSpot-certified professional. We discuss digital marketing from the basics to specifics at the highest level. Here are some things you'll learn: The different kinds of marketing. Advice for people who are new to the digital marketing space. Nonprofits and ads. How would that look like? A deep-dive into Facebook marketing  The potential of utilizing Google Ad grants. What is Good Goes Further all about? You can contact Steve via email: [email protected]  His website is goodgoesfurther.com Have your free consultation with Mary by going to http://www.talkwithmary.com Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!   Let us know the topics or questions you would like to hear about in a future episode. You can do that, and follow us, on Facebook. To learn more about our previous guests, listen to past episodes, and get to know your host, go to: Hiland Consulting Connect with Mary! LinkedIn: https://www.linkedin.com/in/maryhiland Inspired Nonprofit Leadership Facebook Group: https://tinyurl.com/inspirednonprofitleadership Website: https://www.hilandconsulting.org/ Company Facebook: https://www.facebook.com/hilandconsulting