088: Marilynn Mendell: Creative Intelligence and the Relationships that Build Great Architecture Businesses

For 45 years, serial entrepreneur Marilynn Deane Mendell, now president of WinSpin CIC, Inc. has contributed to the worlds of business and arts. She is a national keynote speaker and has authored two books, numerous business articles, and works of poetry. She is also a botanical illustrator, abstract artist, and fungi expert. Her awards include those received for her writings from the Virginia Writers Club, Golden Nib; a National Conservation Gold Medal from the Daughters of the American Revolution; and Woman of the Year (WOY) awards from Washington Women in Public Relations, NY State Department of Labor, and Everywoman Opportunity Center. She has a BA in Philosophy from the University of Buffalo and is a former adjunct professor at Georgetown and George Mason Universities.We talk about:- Unexpected advice that inspired Marilynn to pivot from a successful catering business into marketing and strategic planning.- Why architects struggle with business development, how firms unintentionally market to other architects rather than clients, and practical strategies for communicating value to decision-makers.- Generating leads in economic downturns and why firms that continue investing in marketing often emerge stronger from recessions than their competitors.- The importance of small actions and how firm owners and employees can maintain lifelong client relationships rather than just calling and asking for work. >>>Connect with Marilynn:Website: https://www.winspincic.com LinkedIn: Marilynn MendellInstagram: marilynnmendell>>>Thank you to our sponsor:The American Institute of Steel Construction (AISC) is a not-for-profit technical institute for structural steel. The Architecture Center is an initiative of AISC, and was created for architects by architects. It provides resources to help architects save time and money, reduce risk, and achieve their project goals.Website: ⁠www.aisc.org/architecture-center⁠LinkedIn: ⁠www.linkedin.com/company/american-institute-of-steel-construction⁠Instagram: ⁠www.instagram.com/aisc⁠>>>Connect with Architectette:- Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.architectette.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Learn more)- Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @architectette⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (See more)- Newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.architectette.com/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Behind the Scenes Content)- LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Architectette Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Page and/or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Caitlin Brady⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>>Music by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AlexGrohl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pixabay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.