#089: AI, Mindset, and Why Busy Is Not the Same as Smart with Chelsea Jones

Chelsea Jones has spent over 20 years building websites for some of the most recognizable names in retail; J.Lo Beauty, Liverpool Los Angeles, Chroma Wellness, and more. As co-founder of Sunny Road, a Shopify Platinum agency, she works with retail brands every day and sees exactly where they're leaving money on the table. In this episode, Chelsea and Cathy get into what's actually happening in AI search right now, why your products may not be showing up when shoppers search on ChatGPT or Perplexity, and how to fix it. Chelsea also breaks down why most people are using AI wrong and the simple shift that changes your results. But this conversation goes deeper than tech. Chelsea shares how she filters out distractions, protects her time, and keeps moving forward even after going through cancer and rebuilding from scratch. If you've ever felt busy all day but not sure what you actually moved forward, this one is for you. What You'll Learn in This Episode Why your products may be invisible in AI search and what to do about it The feedback loop approach to AI that actually gets results How to filter signals from noise when everything feels urgent Why fear should make you curious, not stop you The one daily question Chelsea asks herself to stay on track Key Takeaways [03:21] Leveraging AI for E-commerce Growth [05:28] Feedback Loops and Continuous Improvement [14:07] Establishing Effective Filters for Decision Making [16:52] The Importance of Rest and Intentionality [20:25] Overcoming Fear and Embracing Curiosity Your Millie Moment: This week, find out if your store is showing up where shoppers are actually searching. Go to AgentShop.com and run the free audit See exactly where your products are visible and where they're not across AI search tools like ChatGPT and Perplexity Pick one gap from the audit and research how to fix it Then ask yourself: if you repeated yesterday every single day, would you be closer to your goals? Write down one thing you're doing that isn't moving your store forward and decide what happens to it this week One audit. One honest question. Two things that cost you nothing but could change a lot. Resources & Links  Free Audit: AgentShop.com run it and find out if your products are showing up in AI search Connect with Chelsea Jones and Sunny Road, Shopify design, development, and conversion rate optimization for retail brands Need an AI playbook for your store? Visit Chelsea's consultancy at Shop Playbook Follow Chelsea on Instagram she shows up on the beach every morning and it's worth following Ready to free up cash and finally build wealth from your store? Apply for your free Gameplan Call, where we'll identify your growth opportunities and map out your most profitable next steps. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club focusing on your role as CEO, CIO, and CFO to grow a business that's both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram 💚 Remember: Adding another tool won't fix a scattered strategy. If everything feels urgent and nothing feels clear, the answer isn't more, it's a better filter. Chelsea breaks down exactly how she builds one in this episode.