089: Genuine Marketing | LIVE From The Thing | A Conversation with Dan Russell

On this episode of Making Elephants Fly, Terry sits down with Dan Russell.  Dan is the award-winning founder of marketing think tank Vivid Labs and is the author of Snake Oil, a modern-day handbook for business leaders trying to navigate the chaos of modern marketing. Over the past nine years, he's unlocked over $50 million in revenue for his clients by leveraging the science of marketing and why we buy. These days, he teaches those principles to entrepreneurs and executives through his private newsletter, the Goldpan Report, and his involvement in tech incubator Project 10K. Join Dan and Terry as they talk about:  The importance of developing a solid marketing strategy that is centered around a "big idea" emotional message that resonates with your target audience and can last for decades. Understanding your audience's demographics and psychographics is crucial for successful campaigns as it helps you describe their problems and needs. Focusing on building a minimum viable audience and secondary audiences, rather than trying to capture the attention of everyone, leads to more effective marketing campaigns. Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount