#089: How He Used Organic Content to Build a Brand from Scratch

London Glorfield is the co-founder and CEO of Kickback, the cult-favorite consumer tech brand designing retro-inspired products that help Gen Z unplug from their phones and reclaim their time.London’s story is wild. He started out in the music industry as a teenager, signed with RCA Records at 17, and built a fanbase touring across Asia. After stepping away from music, he turned his focus to building companies that blend creativity with cultural insight.In this episode, London opens up about what it really takes to build something meaningful in a noisy world. He shares how a 145 percent tariff hike nearly broke the company, why most people misunderstand creative discipline, and how Kickback is building the anti-iPhone for a generation craving real connection.