#089 実例集「電通斬新なアイデアをクライアントに受け入れてもらうためには？」

第89回は、実際にクリエイティブ思考を使って問題を解決した事例を紹介する新コーナー「Mind Shift 〜発想の転換〜」をお届けします。今回は、電通の八木義博さんと梅沢真実さんをゲストにお招きし、鉄道開業150年を記念したJRグループ6社による共同キャンペーン「MY JAPAN RAILWAY」についてお話を伺いました。デジタルとアナログを融合させた「旅をしながら集めるデジタル版スタンプラリー」実現の裏側には、何度も話し合いを重ねたクリエイターと営業の並々ならぬ努力があったそうです。「斬新なアイデアをクライアントに受け入れてもらうために営業は何をしたのか？」クリエイティブ思考を武器に21世紀を生き抜くヒントを紹介します。◆MY JAPAN RAILWAYhttps://railway150.jp/contents/stamp/pc/◆レイ・イナモト SNSアカウントhttps://twitter.com/reiinamotohttps://www.instagram.com/reiinamoto_jp/◆お便りやご感想はこちらまで！https://airtable.com/shra6I39HB89bCR2USee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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#089 実例集「電通斬新なアイデアをクライアントに受け入れてもらうためには？」

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