#09: A deep-dive into mobile paywalls & onboarding for subscription apps with Nikita Maidanov (Founder at Paywall.tips)

In this week's episode, I interview Nikita who has a unique view of looking at paywall optimisations & onboarding. He has a strong developer background & has led various product teams at Adapty, Welps, Wheely, etc. The episode is focused on understanding Nikita's approach to identifying app developers' key problems & generating a solution for these problems, especially around conversions. App developers & marketers working for subscription apps will find a lot of key insights in the episode, coming from a very rich & practical experience in the field. Background on Nikita: Nikita currently is the founder of Paywall.tips where he has been helping app developers with subscriptions on product management topics. He previously has led mobile & product teams at Wheely, Adapty & Welps. If you wanted to reach out to Nikita you can always find him on Linkedin. He regularly posts his views on paywall optimisation on his website paywall.tips. Highlights from this episode: Nikita's journey to becoming a paywall optimisation expert. Why optimising your paywall might be one of the most crucial parts of revenue & LTV optimisation How did Nikita help generate 8x conversions at Welps Evolution of subscription as a key monetisation tactic for non-gaming apps Role of personalisation in-app onboarding & the increasing need to be relevant in your onboarding experience. Nikita's approach to helping app developers deliver a better onboarding experience through experimentation & prioritisation Pricing as a lever for subscription monetisation Don't forget to review the show & send me your feedback, comments as well as any future guests you'd like for me to invite to the show!