09: From Market Gap to Global Franchise with Kyla Dufresne

Kyla Dufresne, is the founder and CEO of Foxy Box, a waxing franchise with 18 locations across Canada that’s redefining confidence and empowerment. What started as a bold idea to shake up the waxing industry has grown into an incredible brand celebrated for its inclusive and unapologetic approach. Kyla’s story is one of leadership, resilience, and embracing individuality.In this conversation, Kyla shares her journey of building a thriving waxing franchise centered on empowerment, inclusivity, and a strong sense of humor. She reflects on identifying a gap in the market, making the transition from bartending to full-time entrepreneurship, and navigating the challenges and victories of scaling her brand. Kyla offers insight into the complexities of franchising, the importance of cultivating a strong company culture, and her dedication to environmental sustainability. She also explores her leadership philosophy, the role of community in entrepreneurship, and her vision for expanding Foxy Box on an international scale.