09 - Heineken AP | Tiger

The boys travel to the Jungles of Singapore on the prowl of Tiger Beer in The Pursuit of Hoppiness. In the Hop Topic, we share the best hangover cures throughout human history and laugh at Simmo mispronouncing words.Be sure to follow Tiger 📲👊Website: https://www.tigerbeer.com/global📷Instagram: https://www.instagram.com/tigerbeer/?hl=en🐦Twitter: https://twitter.com/tigerbeeruk?lang=en, https://twitter.com/tigerbeerus?lang=en💪Untappd: https://untappd.com/b/heineken-asia-pacific-tiger/7747Location: SingaporeProducts: BeerHistory:Brewed in Singapore since 1932. Claims to be Asia’s leading premium larger. Brewed to be refreshing in a Tropical climate.1937 - RAF paid homage to Tiger Beer by incorporating the Tiger logo into their insignia 230 squadronBeen through the war.2013 - APB (Asia Pacific Beer) merged with Heinekens Asia Pacific business and became Heineken AP2014 - “uncage” new direction to attract younger audiencesInternational: Available in over 60 countriesSustainability: Tigers is the cause - not just a logo or brand. Support WWF, 13 tiger range countries have committed to doubling the world’s wild tiger population to over 6,000 by 2022. 2017 launch awareness campaign with WWF by uncaring art. "Only 3,890 tigers are left in the wild"Community: Join the Uncaged, Roar Collective, Collaborations (music artists, painters, chefs, dancers)