09. How to get over yourself & level up your brand

We have SUCH a fun guest for today’s episode, Sara at BTL Copy.Sara Joelle is a copywriter and marketing mentor specializing in website copywriting, marketing consulting, cheeky humor, and bad hair days.Using her sales-focused storytelling method and her unwavering obsession with writing copy that consistently gets results, Sara helps brands and businesses of all shapes and sizes connect with their ideal clients, increase their revenue, and gain the confidence they need to lead their brand to their next success story.As an extrovert by nature and personal-client-cheerleader by choice, Sara’s someone you’d really benefit from having in your corner.In today’s episode, Sara is here to give us all the tough love we know we need on how to get over ourselves and start showing up authentically online.Some topics covered in this episode:* What does professionalism even mean when you’re your own boss?* How to use Instagram stories effectively to drive business & get clients* The trends Sara see’s in photographer’s marketing after writing countless photographers website copy.* How to stop feeling cringe when creating content* The mindset shift needed to grow a successful businessHow to connect with Sara:Website: www.betweenthelinescopy.comPodcast: www.betweenthelinescopy.com/podcastNewsletter (free copywriting tips): www.betweenthelinescopy.com/subscribeWebsite copy course: www.betweenthelinescopy.com/site-seriesFreebies: www.betweenthelinescopy.com/free-stuffNewsletter subscription: www.betweenthelinescopy.com/swipe-fileInstagram: www.instagram.com/btlcopySubstack: www.btlcopy.substack.comOh, and fun fact! Sara wrote my website which we talk about a lot too. Click here to see for yourself.If you loved this episode, you’re gonna want to check out:Thank you for listening to another episode of As You Should, and I’ll see you next week in the last episode for Season 1!!xo,MaddyResources:Let’s be friends: https://www.instagram.com/asyoushouldpodcast_/Subscribe to get future episodes straight to your inbox: https://madisonbethune.substack.com/?utm_campaign=profile_chips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madisonbethune.substack.com