090: Improve Your Rankings by Understanding Intent w/AJ Kohn

I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT ‘content quality’ updates), how to optimize for intent… and lots more including:Active intent vs passive intent and how to optimize for bothWhy Google’s move beyond traditional algorithms matters to SEOsA lot Google Document which classifies intent types?The linkspam renaissanceBeing behind on work as an SEO consultantVoice search, AMP, and giving Google what they want?And… AJ answers Twitter questions!Listen Now!Episode SponsorBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – recently launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeAJ Kohn on Episode 002 of ExpertsTools MentionedBuzzSumoAuthority LabsArticles, Resources, and Links MentionedAJ’s “What I Learned in 2017” articleSEER Interactive blogChris Lee RankXLChris Lee Twitter Aaron Bradley- SEO SkepticAaron Bradley TwitterJustin Briggs- Briggsby BlogJustin Briggs TwitterMatt Cutts’ BlogMatt Cutts TwitterAmit Singhal TwitterJohn Giannandrea LinkedinBuzzSumo Content Trends 2018 ReportAMPProgressive Web AppsArticle- AMP: The Missing ControversyShow Twitter Questions Marty Weintraub blogSMXUXPA BostonFind AJ OnlineBlind Five Year OldTwitterThe post 090: Improve Your Rankings by Understanding Intent w/AJ Kohn appeared first on Evolving SEO.