#090 InHeirit | Coaching an Early-Stage Startup towards Launching

Founders who have never experienced coaching firsthand often wonder what it’s like to work with an experienced startup coach. At the Midstage Institute, we wanted to peel back the curtain a little to show you what it’s like during a coaching session. I recently spoke with the co-founders of an estate planning startup called Inherit. With their permission, of course, I turned that into a podcast to give founders a little taste of what a coaching session is like and what was discussed. Finding the right target group for the product. How far along is the product. What is the promise given to users? Finding the balance between free and paid services. Prioritizing actions for the founders moving forward.