#090 - Os desafios de branding no mercado pet (com Petz) ...

What this episode covers

Como e por que aconteceu o reposicionamento da Petz, a marca "top of mind" do mercado pet?Nesse episódio trazemos os desafios de reposicionar uma marca que fatura R$4bi em um mercado tão competitivo, como o mercado pet.Nesse papo com a Ana Cecília (Head de Marketing da Petz) e o Matheus Machado (Head de Marketing Digital da Petz) trocamos muito sobre como tudo aconteceu.Eles contaram sobre como as mudanças de comportamento que os donos de pets tiveram nos últimos anos impactaram na decisão de fazer o reposicionamento.Aproveito o espaço para agradecer demais pela confiança que depositaram na Gelileo Branding.Compartilhe com pelo menos 3 amigos!- Aprenda branding na prática e aprofunde os seus conhecimentos com o BDP Imersão - lista de espera para a turma 12 aberta: https://galileunogueira.com/bdp/imersao- Aprenda branding na essência - conheça o curso exclusivo BDP Introdução (online): https://galileunogueira.com/bdp/intro- Não deixe de me seguir nas redes sociais:Instagram: www.instagram.com/ galileunogueiraLinkedIn: www.linkedin.com/ galileunogueira- Apresentação: Galileu Nogueira- Convidados:Ana Cecilia: https://www.linkedin.com/in/ana-cecilia-de-paula-e-silva/Matheus Machado: https://www.linkedin.com/in/matheusmm/ - Edição de áudio e vídeo: Voz e Conteúdo Edição e Produção de Podcasts- Design: Mars Comunicação- Redes Sociais: Beatriz Aguiar- RP: Rebecca Sturki

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Frequently Asked Questions

How long is this episode of Branding em Tudo?

This episode is 46 minutes long.

When was this Branding em Tudo episode published?

This episode was published on November 7, 2023.

What is this episode about?

Como e por que aconteceu o reposicionamento da Petz, a marca "top of mind" do mercado pet?Nesse episódio trazemos os desafios de reposicionar uma marca que fatura R$4bi em um mercado tão competitivo, como o mercado pet.Nesse papo com a Ana Cecília ...

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