#091 - Os desafios de branding no mercado PJ (com Banco C...

What this episode covers

E para fechar a série de 3 episódios com os clientes de consultoria da Galileo Branding (minha consultoria), bati um papo com a Mônida Déda, Redatora e Líder Criativa do Banco Cora, para falar sobre o rebranding que foi feito na marca há 2 anos.Trabalhamos juntos há alguns muitos anos (eu devia ter uns 19 nessa época) em Aracajú, e depois disso ela já passou por grandes empresas, como Philips, Intel, Natura e 99.Spoiler: o Banco Cora saiu da "mesmice" de bater nos atributos, indo para os emocionais e o time de branding/marketing foi provocado para investir em marca a partir do time de aquisição (performance) - acredite se quiser!A sua empresa é #TeamBranding, #TeamPerformance ou os dois?- Aprenda branding na prática e aprofunde os seus conhecimentos com o BDP Imersão - lista de espera para a turma 12 aberta: https://galileunogueira.com/bdp/imersao- Aprenda branding na essência - conheça o curso exclusivo BDP Introdução (online): https://galileunogueira.com/bdp/intro- Não deixe de me seguir nas redes sociais:Instagram: www.instagram.com/galileunogueiraLinkedIn: www.linkedin.com/galileunogueira- Apresentação: Galileu Nogueira- Convidada:Mônica Déda - https://www.linkedin.com/in/monicadeda/?originalSubdomain=br - Edição de áudio e vídeo: Voz e Conteúdo Edição e Produção de Podcasts- Design: Mars Comunicação- Redes Sociais: Beatriz Aguiar- RP: Rebecca Sturk

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Frequently Asked Questions

How long is this episode of Branding em Tudo?

This episode is 48 minutes long.

When was this Branding em Tudo episode published?

This episode was published on November 14, 2023.

What is this episode about?

E para fechar a série de 3 episódios com os clientes de consultoria da Galileo Branding (minha consultoria), bati um papo com a Mônida Déda, Redatora e Líder Criativa do Banco Cora, para falar sobre o rebranding que foi feito na marca há 2...

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.