091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg

When traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues.There was something different going on here. By March/April of 2017  I’d seen enough of these issues, and along with other SEOs started connecting the dots.In June I then published a 10-minute little episode called “The Email“. In this episode, it describes a different sort of SEO problem. A new breed of SEO which relates more to UX, usability, and distracting navigation content.Now – one year later – it’s more clear than ever. UX, usability, accessibility – are CORE essentials of modern SEO. I’ve seen sites get crushed in the last year with these issues.That’s why I invited today’s guest – Kim Krause Berg – onto the show. She is an expert in usability, UX and accessibility. In fact, she provides these services TO SEOs.Here are a few of many things covered in this great discussion!What SEO in 1996 Looked Like!Are browser and device emulators good?What to ask site testersVerbs vs NounsWhy accessibility helps SEOColorblind? What color to avoid mostListen Now!SponsorBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might LikeThe EmailProven Conversion Boosting Tips w/Liston WitherillThe Definitive Rules of Mobile SEO Success w/Ashley Berman HaleTools MentionedBuzzSumoTenonWAVE FunkifyaXeChrome DevTools– has audits, axe, other, mobile emulatorFAE Color Contrast TesterReadable.io MobiReady MobileTest.meArticles, Resources, and Links MentionedSearch News Central Section 508 Accessibility ProgramThe U.S. Digital Service Derek Featherstone Joe DolsonGlenda SimsKarl Groves Mobile AccessibilityMobile Color ContrastIntroduction to Understanding WCAG 2.0Endless Coffee Cup Podcast: “Usable Website” with Kim Krause BergMatt Bailey Vox – “It’s not you. Phones are designed to be addicting.”Danny SullivanPat Flynn Smart Passive IncomeMatt CuttsDan’s Healthcare.gov tweetShow Twitter questionsExperts on the Wire- 071: The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale H.R. 620Sharing “Happy” Information studyArticles by KimWhat is the Value of a Website Usability Audit?H.R. 620 Will Not Prevent Drive-By Accessibility Lawsuits Because It Does Not Address Website Accessibility Keyword Relevance and The Stories They Could Tell Us Website Visitors are Not Prey Finding Website Performance Pain Points https://searchnewscentral.com/blog/2018/03/07/finding-website-performance-pain-points/Find Kim OnlineCreative Vision Web Consulting LinkedInTwitterFacebookThe User Is Out There Cre8asiteforumsThe post 091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg appeared first on Evolving SEO.