#092: FOUNDER: Ola Sars: Transforming Music for Business

Beats and Spotify were early steps for Ola Sars in shaping how businesses use music, leading him to start Soundtrack Your Brand. This episode explains how his work with consumer streaming platforms guided him toward a B2B model that changes how companies engage audiences through music, focusing on fairer licensing, increasing value for artists, and overcoming the hurdles of a global music service.Highlights:Building a blockchain-based solution for secure music metadata.Overcoming industry challenges through partnership and innovation.Empowering independent artists with transparent royalty management.Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures