092: The New Standard of Authenticity – Lessons Learned from Wells Fargo [Survey Report] episode artwork

EPISODE · Sep 27, 2016 · 33 MIN

092: The New Standard of Authenticity – Lessons Learned from Wells Fargo [Survey Report]

from The Heart Of Marketing

Authenticity means trust and having integrity, and that applies in your workplace culture and even in your own life. John Gregory Olson and Jayme Soulati tackle this esoteric topic and try to put some arms around its definition with examples of those brands that have lead us all astray with lack of authenticity. The co-hosts spend some time dissecting the Wells Fargo debacle and discuss other brands that have recently had run ins with lack of authenticity, too. When you think of authenticity, it begins with self. Once your authentic self is established, then you need to present that in various settings that may require a blending of core values with workplace culture. There are so many angles to this topic, and the most important one is to understand the definition of authenticity as it relates to you -- where you live, where you work, and where you're going.  

Episode metadata supplied by the publisher feed · Published Sep 27, 2016

Embed this episode

NOW PLAYING

092: The New Standard of Authenticity – Lessons Learned from Wells Fargo [Survey Report]

0:00 33:05

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Heart Of Marketing?

This episode is 33 minutes long.

When was this The Heart Of Marketing episode published?

This episode was published on September 27, 2016.

Can I download this The Heart Of Marketing episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!